Discuss some implications of electronic marketing channels for the major areas of channel decision-making.
Answer to relevant QuestionsHave electronic marketing channels fundamentally changed marketing channel strategy an management? Discuss. Based on the survey data discussed in this chapter, what have been some key developments and trends in electronic marketing channels as they have affected consumers? What is the difference between a product distribution franchise and a business format franchise? Snap-on Tools is the franchisor for a unique business format franchise that uses franchisees in mobile vans to sell high quality tools and equipment to professional mechanics. The franchisees bring the tools and equipment to ...What is the caveat the channel manager should be aware of when evaluating the performance of franchise channel members?
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