What is a creative brief, and what role does it play in the development of an advertising campaign?
Answer to relevant QuestionsIn the context of creative planning, what is meant by the “big idea”? Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a case for or against the use of humour. What is the difference between product placement and branded content? In television advertising, what is the difference between a network spot and a selective spot? Identify and briefly explain how dimensional mail is different from other forms of direct mail.
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