What is involved in estimating customer lifetime value (CLV)?
Answer to relevant QuestionsDiscuss the process of developing a CRM strategy. In what ways can perceptions of poor ethical standards inhibit a company’s ability to build customer relationships and compete effectively? What do you consider to be the proper ethical limits on the collection and use of customer information by companies? Data mining from databases is receiving increased attention in many companies. Discuss the underlying logic of data mining. Select a product type product–market (e.g., ice cream). Discuss the use of functional, symbolic, and experiential positioning concepts in this product category.
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