What is meant by ethnographic research? Discuss how this type of qualitative research might be used by and advertising agency during the preparation, illumination, and incubation stages of the creative process. Find an example of an advertising campaign that has used ethnographic research as input to the creative process.
Answer to relevant QuestionsDiscuss the role an advertising slogan plays in the development of an advertising campaign as well as some of the factors that should be considered in developing an effective tagline. Find an example of a good tagline as ...What is meant by the mere exposure effect? Discuss how banner ads that appear on various websites might take advantage of the mere exposure effect.Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of the chapter. Identify any areas where you feel the campaign does not meet the guidelines and ...What does it mean for a company when they discover that their product has a High BDI but low CDI? What about a low CDI and Low BDI?The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15 second commercial?
Post your question