What is the difference between a key benefit statement and a support claims statement?
Answer to relevant QuestionsBriefly explain the following creative execution terms: a) testimonial and endorsement b) tagline and slogan Select two brands that compete directly against one another. Assess the creative strategies and creative executions used by each brand. Since both brands are trying to reach and influence the same target market using ...Briefly describe how the timing and amount of spending vary in the following media schedules: pulse, skip, blitz, and build- up. Assuming you can’t have both high reach and high frequency, under what circumstances should reach take precedence? Under what circumstances should frequency take precedence? Be specific and provide examples. What are the major forms of direct response advertising?
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