What is the difference between a solo direct response campaign and a cooperative direct response campaign?
Answer to relevant QuestionsIdentify and briefly explain how dimensional mail is different from other forms of direct mail. Explain the concept of data mining. What impact does data mining have on marketing and marketing communications? What is behavioural targeting, and how is it applied in online marketing communications programs? Briefly explain how an online advertising sponsorship works. What benefits does it provide? Illustrate the benefits with some examples. What is the objective of a consumer premium offer, and when is the best time to implement such an offer?
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