Whats the distinction between pre- and posttesting forms of advertising research? Which in your opinion is more

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What’s the distinction between pre- and posttesting forms of advertising research? Which in your opinion is more important? Be sure to justify your response.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:45 AM

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Whats the distinction between pre- and posttesting forms of advertising research? Which in your opinion is more

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Pretesting messages is performed during developmental stages p...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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