1. Are the consumer groups justified in their negative reaction to Coke Zero? Do you believe Coke may have had any involvement in the approval of sodium cyclamate for use in Mexico? If you knew that Coke used influence to have the sweetener approved, would that affect your assessment of how justified the consumer groups are?
2. Should the Coca-Cola Company have anticipated the reaction to their introduction of Coke Zero with sodium cyclamate? Is there anything they could have done to avoid the backlash?
3. What should Coke do now?

Sodium cyclamate has not received so much attention since being banned in the United States in 1969. Valued for its lack of a strong aftertaste, the sweetener achieved great popularity in the United States until the Food and Drug Administration ruled it unsafe due to cancer concerns. Some recent studies have concluded that it can be safe in low doses, but the Center for Science in the Public Interest still warns against its use. The sweetener is now legal in more than 50 nations, including Canada and the European Union. It became legal in Mexico shortly before the Coca-Cola Company launched a Mexican version of Coca-Cola Zero.