Question: 1. As stated in this week's reading, Whether a company grows, survives, and makes a profit could depend upon how their products or services are

1. As stated in this week's reading, "Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined." What does this statement mean to a company or to consumer perception?

2. Selden and McMillan, in "Manage Customer-Centric Innovation Systematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

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1 A product or service refers to those utilities that are made to satisfy a customer needs and wants Therefore companies come into existences when the... View full answer

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