1- Develop a simple innovative framework for a business concept of your choice using the five key...
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2- Discuss three ways that an organization could benefit using the search strategies of
Zone 1 (Exploit),
Zone 2 (Explore),
Zone 3 (Reframing),
Zone 4 (Co-evolution)
to explore the best space for their innovative strategy.
Provide support for your response.
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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