1. Discuss the importance of a 'blue ocean' strategy? Describe how it differs from a technique such as brainstorming?
2. Discuss the impact of a blue ocean v. a red ocean within an organization and its competitors?
3. Discuss how organizations maintain continuity and purpose with a 'blue ocean' outlook?
4. Provide examples from your experience if you have worked in an organization with a 'blue ocean' outlook? If you haven't worked in a company with a "blue ocean" outlook, what would you recommend a company do to achieve a blue ocean outlook?