1. Do EFIs marketing strategies appear to be appropriate? 2. Do the organizations structure and stated objectives...
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2. Do the organization’s structure and stated objectives appear to be appropriate given the existing and potential customer base?
3. What would be the advantages and disadvantages of attempting to expand into other geographical areas or into providing similar services for other lines of business?
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1 Their marketing strategy is basically to hold on to existing customers and to acquire new customers through referrals from present customers and fro...View the full answer
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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