1. Does the Japanese market appear to offer enough potential for Quint Winery to export there? Explain why or why not.
2. How can Quint Winery locate potential Japanese purchasers?
3. Should the winery owner visit Japan, or should he attempt to attract company representatives to come to his winery? Is your answer influenced by specific aspects of Japanese culture? Explain.
4. Should Quint Winery work by itself in any attempts to enter the Japanese market, or should it attempt to work with other local wineries in a type of cooperative effort?
5. What kind of market(ing) research should be done with respect to potential Japanese consumers?
6. What other questions should the owner ask? What problems may he expect to encounter?