1. Evaluate the market expansion approach taken by IKEA. 2. Is it better for IKEA to own...

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1. Evaluate the market expansion approach taken by IKEA.
2. Is it better for IKEA to own its factories or to contract for it products?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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1. Evaluate the market expansion approach taken by IKEA. 2. Is it better for IKEA to own...

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1 IKEAs initial international expansion involved foreign sourcing of products inward internationaliz...View the full answer

International Marketing & Export Management

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