1. Given the general nature of this survey, would an open panel be an acceptable source for a sample? Why or why not?
2. If a researcher was going to place restrictions on who might participate in this survey, what might those be? Age was already mentioned as a qualifier.
3. Could this survey have been done just as easily by mail? Why or why not?
4. Knowing how consumers feel about these humanitarian activities and that their knowledge of these activities has an impact on purchasing behavior should encourage the implementation or continuation of such activities. Furthermore, that these activities should be discretely promoted.