1. Have you ever been in Fiona’s situation before? If not, do you know of anyone that has tried to return worn merchandise? What was the result? Do you feel there’s anything unethical about returning worn merchandise without any defects?
2. Explain the concept cognitive dissonance. Did Fiona experience it? If so, what were the conditions that were present in her experience with the boutique? Have you ever experienced cognitive dissonance? What was the outcome?
3. Is Fiona’s attempt to return a worn dress a form of consumer misbehavior? Did Fiona participate in retail borrowing? Explain your answer.