1. How can organizations create value by implementing an advanced information system solution paired with the appropriate...

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1. How can organizations create value by implementing an advanced information system solution paired with the appropriate business model?
2. What is social CRM? Why are some organizations hesitant to implement this advanced information system technology?
3. What are some of the functional areas that benefit from CRM systems? What features of CRM systems match best with those functional areas?
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Organizational Behavior

ISBN: 978-0133507669

16th edition

Authors: Stephen P. Robbins, Timothy A. Judge

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