1. How do Michael Simmons and Sheena Lindahl incorporate the Four Ps into a creative, effective, integrated marketing effort?
2. What is the product mix that Empact’s enterprises have developed?
3. How are its services delivered (through what channels)?
4. Discuss the company’s global marketing (check its Web sites, if necessary).
5. What was Empact’s first marketing effort?
6. What was the result of this effort?
7. How does Empact extend its brand?