1. How is Bose unique with respect to product life-cycle management?
2. With respect to the product life cycle, what challenges does Bose face in managing its product portfolio?
3. Can Bose continue to maintain its innovative culture without Amar Bose?
The Bose Corporation has been around since the 1960s. Known for its high-end speakers and headphones, Bose is a brand with a very high level of equity and is the most trusted brand of the 22 best-known consumer technology brands. As the brainchild of its founder, Amar Bose, the Bose Corporation has been very successful financially as well. Yet Bose the company and Bose the man are very much intertwined. Amar Bose has kept the company private to control the degree to which the company invests in and conducts research, which he considers the lifeblood of the company. Time and time again, he has ignored existing technologies and started entirely from scratch. It is this philosophy that has led to groundbreaking innovations. Bose Corporation has marketed speakers and headphones unlike anything else on the market.