1. How would you define the population of interest for the study? 2. What sampling frame(s) might...

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1. How would you define the population of interest for the study?

2. What sampling frame(s) might you use for the project?

3. What procedure would you use to select a simple random sample from the sampling frame you chose above?

4. Would it make sense to use a stratified sample in the situation? Why or why not? How would you approach the process of developing a stratified sample from the sampling frame you chose?

5. Could you use the sampling frame to draw a cluster sample? How would you go about it? Would it make any sense to do this?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:22 AM

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1. How would you define the population of interest for the study? 2. What sampling frame(s) might...

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