Question: 1. In developing this product, how did the creative thinking process work? Describe what took place in each of the four steps. 2. Why did

1. In developing this product, how did the creative thinking process work? Describe what took place in each of the four steps.
2. Why did the manager have Post-its sent to secretaries throughout the company? What was his objective in doing this?
3. What type of innovation was this: invention, extension, duplication, or synthesis? Defend your answer.
4. Which of the innovation sources discussed in the chapter help account for this product’s success? Explain in detail.

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1 The four steps or phases that occur in most creative developments are illustrated in the PostIt Notes case Each step can be described as follows 1 B... View full answer

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