1. Our video opens with Joe Whinney's statement that "strategy is actually the easy part." As it unfolds, however, the video suggests that Whinney may have overstated the case. Judging from the video, explain Whinney's original strategy in your own words: Exactly what kind of chocolate company did he want to build? In precisely what ways was Whinney's vision of his company a matter of strategic choice? Which of Whinney's strategic choices eventually had to be revised? Why?
2. Judging from the video, describe Theo Chocolate's organization design in your own words. Now address the following questions: What does the motto "structure follows strategy" mean? Is it helpful in understanding the organization design of Theo Chocolate? Why or why not?
3. Music says that Theo Chocolate is "the only vertically integrated product on the shelf." What is vertical integration? How is it relevant to both Theo's organization and strategy? What role did Theo's vertically integrated design play in the revision of its strategy?
4. What role does Theo's organizational environment play in the events described in the video? What affects does it have on the company's strategy? In particular, which members of Theo's task environment figure most prominently in the story of Theo's strategy revision?