Question: 1. The chapter outlines the various channel functions that channel members provide. In addition, the Framework for Choosing among Channels section on p. 349 provides

1. The chapter outlines the various channel functions that channel members provide. In addition, the “Framework for Choosing among Channels” section on p. 349 provides a process that can be used to help determine which alternatives are most attractive. Students should go through this list of channel functions on pp. 347-348 and map out these functions as they relate to department stores.
2. Conduct a situation analysis on major trends in shopping malls and consumer behavior as they relate to channels of distribution. What strategic problems and opportunities does this create for Bloomingdale’s?

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