1. The chapter outlines the various channel functions that channel members provide. In addition, the “Framework for Choosing among Channels” section on p. 349 provides a process that can be used to help determine which alternatives are most attractive. Students should go through this list of channel functions on pp. 347-348 and map out these functions as they relate to department stores.
2. Conduct a situation analysis on major trends in shopping malls and consumer behavior as they relate to channels of distribution. What strategic problems and opportunities does this create for Bloomingdale’s?