Question: 1. There are various ways through which one drive traffic to a website. Top among them being ..? 2. Why it is that research done

1. There are various ways through which one drive traffic to a website. Top among them being ..?
2. Why it is that research done by using focus groups may not be reliable data
3. Why do e-marketing plans need an evaluation component?
4. What is Integrated Marketing Communications (IMC) and why is it important?
5. What are the four ways of collecting web analytics?

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