1. Understand human resource management and explain how managers develop and implement a human resource plan.
2. Understand why teams may be effective or ineffective and identify the skills needed by team members and the roles that members of a team might play.
3. Understand communication and discuss the ways in which organizations benefit from effective communication; understand barriers to communication, and discuss the most common types of barriers to group communication.
4. Discuss how a product moves through its life cycle and how this brings about shifts in marketing-mix strategies.
5. Discuss the factors that influence the marketing environment and consumer behavior.
6. Discuss the importance of researching an industry in marketing a product and/or business.
7. Examine the development of a marketing strategy, including market segmentation and marketing mix.
8. Define social networking and illustrate how businesses can use different types of social networking media.
9. Discuss operations management, and discuss the role of the operations manager in a manufacturing company.
10. Understand the characteristics that distinguish service operations from manufacturing operations.