1. What appears to be missing from the Coca-Cola vision statement presented in Capsule 2.1?
2. In Illustration Capsule 2.2, Zappo states that its mission statement is influenced by a set of ten core values. What are these values and how do they influence the mission statement?
3. A well-conceived strategic vision helps prepare a company for the future. True or false? Explain and justify your answer.
4. What is the difference between a mission statement and a strategic vision?
5. What is MBWA and why is it important?
6. Define and briefly explain what is meant by each of the following terms:
a) Strategic vision
b) Strategic inflection point
c) Stretch objectives
d) Strategic objective
e) Balanced scorecard
f) Strategic intent
g) Strategic plan
7. How can one tell if a company has an ethical strategy?
8. Regarding Capsule 2.3: What is the prominent purpose of an organization's stated objectives?
9. In what way did the Board of Directors at Fannie Mae and Freddie Mac contribute to the financial failure faced by both organizations?
10. What is Costco's business model? Is the company's business model appealing? Why or why not?