1. What are Croc's core competences?

2. How do they exploit these competences in the future?

3. To what degree do the alternatives in Question 2 fit the company's core competences, and to what degree do they defocus the company away from its core competences? To answer this question, we will try to discuss the strengths and weaknesses of every alternative and the consequences possible on the company's core competences:

4. How should Crocs plan its production and inventory? How do the company's gross margins affect this decision?