1. What are some of Mars Inc.'s competitive advantages? 2. What resources and resulting capabilities and core...

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1. What are some of Mars Inc.'s competitive advantages?

2. What resources and resulting capabilities and core competencies do you see within the Mars Inc. organization that gives it strategic competitiveness?

3. What is an example of Mars Inc.'s quality control capabilities?

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Strategic Management Concepts and Cases Competitiveness and Globalization

ISBN: 978-1305502208

12th edition

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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