1. What are the advantages and disadvantages of retaining the Zellers brand for a while before switching...

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1. What are the advantages and disadvantages of retaining the Zellers brand for a while before switching over to the Target brand?
2. To what extent does Target differ from Walmart in terms of market segmentation strategy?
3. What, if any, effect will the Target move into Canada have on cross-border shopping? Explain your answer.
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Business

ISBN: 978-0133354263

8th Canadian Edition

Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos

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