1. What are the primary features and benefits that help explain the successful commercialization of this yogurt category in the North American market?
2. In the case we have identified both private brands and national brands. Categorize each of the brands mentioned in the case and explain what the difference is between national and private brands.
3. If you were involved in launching a new brand of Greek yogurt for a major food manufacturer, would you employ a push or a pull strategy?
4. If you were in charge of creating a new campaign for the President’s Choice Greek yogurt brand what elements of the promotional mix would you employ? How would you use social media tools to get the message out?