Question: 1. What benefits do customers receive in return for the sacrifices they make when buying a membership at Planet Fitness? 2. How does this benefit-sacrifice

1. What benefits do customers receive in return for the sacrifices they make when buying a membership at Planet Fitness?
2. How does this benefit-sacrifice ratio give Planet Fitness a competitive advantage in its industry?
3. Given its price strategy, why is it essential for Planet Fitness to continually attract new members? Do its high-end pricing competitors face the same need? Why or why not?

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