1. What do you think the long-term effects of the recalls will be on Toyota? 2. What,...
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2. What, if any cultural issues appear to be involved in this case?
3. Why did Toyota’s American managers appear to have such trouble in getting action from Toyota’s top management in Japan?
4. Why was Toyota’s CEO so slow to talk to the public about the company’s problems?
5. What are the apparent views of Toyota’s top management with respect to social responsibility?
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1 This will depend upon the actions Toyota takes from now on and how effective these actions are including how many more major recalls Toyota may have and how they respond to them To the date of publi...View the full answer
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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