1. What purposes do promotional activities serve at L.L. Bean? 2. Describe L.L. Beans approach to integrated...
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2. Describe L.L. Bean’s approach to integrated marketing communication.
3. What are some useful indicators of the effectiveness of L.L. Beans’ approach to integrated marketing communication? Why are these indicators useful?
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1 Three major purposes can be identified in the promotional activities of LL Bean First promotional ...View the full answer
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