1. What strategy was the new CEO at JC Penney seeking to implement given the generic strategies...
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2. What was the result of change in strategy implemented?
3. Why was this strategy a disaster for JC Penney?
4. What does it mean to be "stuck in the middle" between two strategies (i.e., between low cost and differentiation strategies)?
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1 The new CEO primarily employed a strategy of Focused Differentiation by creating a shopping space ...View the full answer
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Related Book For 
Strategic Management Concepts and Cases Competitiveness and Globalization
ISBN: 978-1305502208
12th edition
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
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