Question: 1. What type of data does Colgate-Palmolive use, and what types of decisions does Colgate-Palmolive make based on the data? 2. Why is it important

1. What type of data does Colgate-Palmolive use, and what types of decisions does Colgate-Palmolive make based on the data?

2. Why is it important for Colgate-Palmolive for the data to be integrated across systems?

3. What business benefits does Colgate-Palmolive achieve through use of this data?

4. What types of business knowledge would be necessary for a Colgate-Palmolive manager to analyze the data?

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