1. What type of data source would the company’s own ­historical data be? Identify other possible data sources that the research team might use to examine the current marketplace for residential broadband services in a city such as Ashland.

2. What type of data collection techniques might the team employ?

3. In their suggestions and directions, the AMS managers have named a number of possible variables to study, but offered no operational definitions for those variables. What types of possible misunderstandings could arise if the team and managers do not first properly define each variable cited?