1. What would it be like to work at Patagonia? What's your assessment of the company's work environment?
2. Using what you've learned from studying the various motivation theories, what does Patagonia's situation tell you about employee motivation?
3. What do you think might be Patagonia's biggest challenge in keeping employees motivated?
4. If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated?