1. What would you tell Bahn about the importance of each of the predictor variables? 2. What...

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1. What would you tell Bahn about the importance of each of the predictor variables?
2. What recommendations would you make to him about the type of people Custom should target, based on its interest in communicating with heavy users?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:23 AM

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1. What would you tell Bahn about the importance of each of the predictor variables? 2. What...

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