Question: 1. Which theme appears to have more appeal overall? Justify your answer. 2. How does the appeal of the campaign differ between men and women?

1. Which theme appears to have more appeal overall? Justify your answer.
2. How does the appeal of the campaign differ between men and women? What is your basis for that conclusion?
3. Are the campaign themes equally attractive to residents of Columbus and Toledo? Why do you say that?

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