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1. Which theme appears to have more appeal overall? Justify your answer. 2. How does the appeal of the campaign...

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1. Which theme appears to have more appeal overall? Justify your answer.
2. How does the appeal of the campaign differ between men and women? What is your basis for that conclusion?
3. Are the campaign themes equally attractive to residents of Columbus and Toledo? Why do you say that?

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1 The total crosstab presentation indicates that by wide margin 250 to 150 the targe…View the full answer


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Marketing Research Essentials

Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: January 14, 2016 01:23:21
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