1- Whirlpool's goal is "a Whirlpool product in every home, everywhere, with pride, passion, and performance." Using its Web site link www.whirlpoolcorp.com/our-company/ , describe what needs to take place for this vision to become a reality.
2- Read the article "Medicinal Drugs in the Third World" and develop and submit a four-small-paragraph essay answering the questions at the end of it. This is an essay devoted to international business ethics and in particular to ethics applied to international marketing.
3- What is the danger in oversimplifying the globalization approach? Would you agree with the statement that "if something is working in a big way in one market, you better assume it will work in all markets"?
4- Explain how situational factors are likely to influence the degree of consistency between attitudes and behavior. Because attitudes are learned predispositions to respond, why don't marketers and consumer researchers just measure purchase behavior and forget attitudes?