1. Why does Johnson & Johnson place so much importance on the Credo?
2. How does Johnson & Johnson ensure that managers understand and apply the Credo in their daily decisions and actions?

Johnson & Johnson (J&J) is a family-oriented health care and personal products company with about 330 operating units and more than 150,000 employees around the world. The company is well known for “the Credo,” a set of value statements introduced in 1938 to help J&J’s executives and employees make better decisions. The Credo helps J&J staff to continuously be aware of and serve the needs of its core stakeholders. It also serves as the glue that holds the company’s geographically and industrially diverse operating units together. This program introduces Johnson & Johnson’s Credo and shows how the company instills the Credo values in its managers.