Question: 1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon it? 2. What do you believe was the

1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon it?

2. What do you believe was the turning point for this effort?

3. Why have marketing professionals approached e-mail campaigns differently than other promotional methods?

4. Consider the e-mails that you receive from businesses. Contrast and compare the approach of these businesses versus Wyndham’s approach.

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