1) Write about the differences between qualitative and quantitative research methods. 2) Write about the use of...
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2) Write about the use of qualitative research.
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1 The qualitative research method is mainly based on giving an explanation or understanding of certain findings in research ie exploratory By use of this research method ones aims at getting more unde...View the full answer
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Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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