A Canadian biopharmaceutical company incurs the following costs:
1. Cost of redesigning blister packs to make drug containers more tamper-proof.
2. Cost of videos sent to doctors to promote sales of a new drug.
3. Cost of a toll-free telephone line used for customer inquiries about usage, side effects of drugs, and so on.
4. Equipment purchased by a scientist to conduct experiments on drugs awaiting approval by the government.
5. Payment to actors in an infomercial to be shown on television promoting Visudyne, a new treatment for age-related progressive blindness.
6. Labour costs of workers in the packaging area of a production facility.
7. Bonus paid to a salesperson for exceeding monthly sales quota.
8. Cost of the Purolator courier services to deliver drugs to hospitals.