A candidate wishes to use a combination of radio and television advertisements in her campaign. Research has
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A candidate wishes to use a combination of radio and television advertisements in her campaign. Research has shown that each 1-minute spot on television reaches 0.09 million people and that each 1-minute spot on radio reaches 0.006 million. The candidate feels she must reach at least 2.16 million people, and she must buy a total of at least 80 minutes of advertisements. How many minutes of each medium should be used to minimize costs if television costs $500/minute and radio costs $100/minute?
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Mathematical Applications for the Management Life and Social Sciences
ISBN: 978-1305108042
11th edition
Authors: Ronald J. Harshbarger, James J. Reynolds
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