A company that we call “DC” is a Fortune 100 diversified conglomerate with operations in many industries around the world. Top management focuses on the annual earnings in evaluating the performance of division managers. Each year is a new ballgame for division managers.
The incentive plan includes an annual bonus that ranges from 7 to 40 percent of division managers’ salaries. There is an element of relative performance evaluation in that the target earnings for each year are based on how well companies in the same industry are performing. Once the target is set, it is not changed during the year.
Failing to meet a division’s target has serious consequences for the division manager. First, the manager loses some or all of the potential bonus. Second, a manager who misses a target will find her job in jeopardy. Missing a target two years in a row generally means that the manager will be fi red.

Required
a. What incentives does this plan give to division managers?
b. Is this a good plan? Would you want to be a division manager in this company?