A company’s tradename is a very important asset to the company, as it creates immediate product identification. Companies invest substantial sums to ensure that their product is well-known to the consumer. Test your knowledge of who owns some famous brands and their impact on the financial statements.
Instructions
(a) Provide an answer to the five multiple-choice questions below.
(1) Which company owns both Taco Bell and Pizza Hut?
(a) McDonald’s.
(b) CKE.
(c) Yum Brands.
(d) Wendy’s.

(2) Dairy Queen belongs to:
(a) Breyer.
(b) Berkshire Hathaway.
(c) GE.
(d) The Coca-Cola Company.

(3) Phillip Morris, the cigarette maker, is owned by:
(a) Altria.
(b) GE.
(c) Boeing
(d) ExxonMobil

(4) AOL, a major Internet provider, belongs to:
(a) Microsoft.
(b) Cisco.
(c) NBC.
(d) Time Warner.

(5) ESPN, the sports broadcasting network, is owned by:
(a) Procter & Gamble.
(b) Altria.
(c) Walt Disney.
(d) The Coca-Cola Company.
(b) How do you think the value of these brands is reported on the appropriate company’s balance sheet?