A critic might say that global-local strategies are fundamentally efficiency-oriented; they apply token customisation to appear responsive

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A critic might say that global-local strategies are fundamentally efficiency-oriented; they apply token customisation to appear responsive to country-specific needs, citing McDonalds as a prime example. Discuss the claim.
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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