Question: a. Define market segmentation. b. What are the six main causes of market segmentation? c. What are the main disadvantages for a firm to be

a. Define market segmentation.

b. What are the six main causes of market segmentation?

c. What are the main disadvantages for a firm to be located in a segmented market?

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a Firms resident in countries with segmented capital markets must devise a strategy to escape depend... View full answer

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