Question: a. Explain what EVA Momentum measures. Define the two underlying drivers of EVA Momentum. b. Identify the source of Amazons EVA Momentum over the previous

a. Explain what EVA Momentum measures. Define the two underlying drivers of EVA Momentum.
b. Identify the source of Amazon’s EVA Momentum over the previous 1-year and 5-year horizons.
c. Using Figure 5A.32 as a guide, calculate the EVA Momentum that Amazon would have achieved in 2012 if its sales growth was only 13.5% and its EVA Margin held steady at 2.52%. Would this scenario have created more or less EVA growth and shareholder value?

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